Freson Bros.

Freson Bros.

On Posted on by Freson Bros. to Blog

Alberta Food Fair Registration

Wednesday, April 15, 2026

10am - 4pm
Heritage Park, 5100 41 Ave, Stony Plain, T7Z 0B4

In partnership with Alberta Food Processors Association

Congratulations on being selected for the 2026 Freson Bros. Alberta Food Fair!

We are delighted to invite you to register for the big day.

Please read through this page carefully and complete your event registration by end of day, Sunday March 8th. Failing to register by March 8th will result in the loss of your place at the Food Fair and alternates will be selected.

What's Next?

By March 8, 2026, please do the following:

1) Read through the Information Package HERE

2) Complete the Alberta Health Services Special Event Permit Registration HERE

3) Complete the Attendance Confirmation form and make the payment.
CLICK HERE FOR THE ATTENDANCE CONFIRMATION FORM

Then all you need to do is plan your booth.

Should you be unable to complete any of the above by March 8, 2026, please reach out to Laura Duff, Freson Bros. Centre Store Director at [email protected], or we may need to allocate your space to another vendor.

Attendance Confirmation Form

Contact Name
Company Address

What products would you like to feature?

Choose up to three of your best products!

Do you require power?
Will you be cooking food?
Drag & Drop Files, Choose Files to Upload You can upload up to 3 files.
Confirm you have completed all of the elements listed here
By checking off the above submissions you accept the Terms & Conditions as outlined in the Alberta Food Fair Information Package PDF, which is downloadable above
Payment

Please complete the AHS Special Event Vendor Permit in the button below

Alberta Health Services special event vendor permit application

Please review AHS' information package for vendors and safe food handling below

Alberta Health Services Package for Vendors & Safe Food Handling

Event Information required for the AHS Special Event Vendor Permit form:

All vendors who are providing food samples MUST complete the Alberta Health Services "Special Event Vendor Notification" Form by March 13th, 2026. Please forward your completed AHS Vendor Registration application form to Laura Duff [email protected]

$0.00

Information & Tips

  • Bring your products and tell your story.
  • Show us what makes you and your Alberta product great!
  • This is an opportunity to have a face to face with all stakeholders and to present your product(s) in the best light.
  • Don’t worry about logistics or getting your product to our stores. We will take care of that.
  • Don’t worry about being too small. We will grow with you.
  • We will do all the work to set the tables up. All you have to do is bring your promotional material, products, and tell your story.
  • We will use this opportunity to share what we’re about and educate you on Freson Bros. and how we work with our vendor partners.

Q&A

How many samples should I provide for Freson Bros. and others on the day of the Event?

Please prepare enough for up to 200 people as you will have attendees and vendors visiting.

What else do I need to bring on the day of the event?

Please bring any marketing material, product samples, supplies, and anything you need to fully showcase your company and your product(s).

What key topics are you looking for me to cover?

Your story and special information about your product(s) such as Alberta flour, gluten-free, dairy-free, etc.

How much stock would Freson Bros. need me to have ready, should they want to work with me?

We grow with our partners to help them ramp up to provide service to all of our stores. This is also dependent on the product and category.

What distribution do I need to have set up?

You do not need to have anything set up prior to the Freson Bros. Alberta Food Fair. Our purchasing team has a number of connections to secure distribution via preferred partners should your product(s) be selected.