Alberta Food Fair


Tuesday October 22, 2024

10am - 4pm
Join us for this incredible opportunity to:
  • Present your Alberta products to Freson Bros. Buyers
    • Schedule a one-on-one meeting following the Food Fair
  • Learn from 3 interactive sessions:
    • Marketing Insights from Freson Bros.
    • NAIT Opportunities
    • Leduc Food Processing Development Centre
  • Connect & Collaborate with fellow Alberta Food Producers
  • Gain insight from the Freson Bros. buying team and seasoned Alberta Food Producers
NEW THIS YEAR: Charcuterie Meet & Greet

Monday October 21, 2024

5pm - 8pm

Join us the evening before the Event, for charcuterie and introductions.
Take this opportunity to network and meet with fellow Alberta Producers.

Heritage Park Pavilion

4905 – 51 Avenue
Stony Plain, T7Z 1Y1

Space is Limited so Act Fast!

What is the Freson Bros. Alberta Food Fair?

The Freson Bros. Alberta Food Fair is an event created by Freson Bros. in association with Alberta Food Processors Association, providing opportunities to Alberta processors to share their Alberta products and stories. Over 65% of Alberta processors that attended the inaugural Alberta Food Fair in 2023 became Freson Bros. vendor partners, with their products being included within Freson Bros. stores.

The Event provides Alberta processors with an opportunity to connect directly with Freson Bros.’ decision makers who are interested in pioneering new and innovative local products in their locations. This is your chance to access and learn from industry experts while receiving valuable feedback on your products, company stories and presentations.

Prior to the Event, producers will be provided reading material to aid in their preparation and the chance to enroll in AFPA’s free training “Perfect Your Pitch” through Learnsphere. During the Event there will be three interactive sessions: “How to scale up your business”, brought to you by NAIT, “How to properly market your business” brought to you by Freson Bros., and information from the Leduc Food Processing Development Centre.

Along with presentations and opportunities for industry education, celebration, and networking, producers will have the opportunity to attend a Charcuterie Meet & Greet the evening prior to the Event, with other producers, Freson Bros. decision makers and members of the AFPA team.

Each attending company will receive a 10-foot booth space with a six-foot table where they can present samples of their products in order to develop a relationship, with the possibility of becoming a Freson Bros. vendor partner and being included as part of our Unique Alberta Food Experience.

Booth Price

AFPA Members: $150
Non-AFPA Members: $225

In partnership with Alberta Food Processors Association

Interested? Apply Today!

Simply complete the form below to express your interest. You will be contacted by August 1, 2024 should your company be chosen to attend.

Please enable JavaScript in your browser to complete this form.
Company Address

What products would you like to feature?

Choose up to three of your best products!

Click or drag files to this area to upload. You can upload up to 5 files.

What Happens Next?

1) By August 1, 2024 all chosen vendors will be contacted to confirm interest in the Alberta Food Fair.

2) Full information package will be sent to chosen vendors.

3) Link will be provided to complete the Alberta Health Services Food Handling Permit online.

4) An invoice will be sent from Freson Market LTD. Your booth will not be confirmed until payment is received.

If you have questions, please email Jay Cummings


How many samples should I provide for Freson Bros. and others on the day of the Event?

Please prepare enough for up to 200 people as you will have attendees and vendors visiting.

How much stock would Freson Bros. need me to have ready, should they want to work with me?

We grow with our partners to help them ramp up to provide service to all of our stores. This is also dependant on the product and category.

What distribution do I need to have set up?

You do not need to have anything set up. We have the means to service our stores.

What sales history do I need to provide?

None! We require only the product information and for you to share the “Story” of your company and what makes you and your product(s) special.

What key topics are you looking for me to cover?

Your story and special information about your product(s) such as Alberta flour, gluten-free, dairy-free, etc.

What else do I need to bring on the day of the event?

Please bring any marketing material, product samples, supplies, and anything you need to fully showcase your company and your product(s).