Alberta Food Fair Invitation

1) Present your Alberta products to Freson Bros. Buyers, and schedule a one-on-one meeting following the Alberta Food Fair.

2) Learn from 3 interactive sessions
– ATB: Debt Financing Tips and Tricks for the Ag & Food Processing Sector.
– MHK Insurance
– Laura Duff, Freson Bros. Centre Store Director: Presenting your brand and product for retail.

3) Connect & Collaborate with fellow Alberta Food Producers.

4) Gain insights from the Freson Bros. buying team and seasoned Alberta Food Producers

The Freson Bros. Alberta Food Fair is an event hosted by Freson Bros. in partnership with the Alberta Food Processors Association, providing opportunities to Alberta producers to share their products and stories. This event provides Alberta producers with an opportunity to connect directly with Freson Bros. decision makers who are interested in pioneering new and innovative local products in their stores across the province.

Over 65% of Alberta processors that attended the Freson Bros. Alberta Food Fairs in 2023 and 2024 became Freson Bros. vendor partners.

For just $225, each attending company gets a 10-foot booth and a 6-foot table to showcase their products. This is a great opportunity to connect with key decision-makers and potentially become a Freson Bros. vendor partner. Please note, power is only available to select booths.

To participate in the Freson Bros. Alberta Food Fair, companies must be part of the AFPA/Made in Alberta ecosystem. Eligible companies must meet one of the following criteria:
• Be a Showcase Member of Made in Alberta, or
• Be a current AFPA Member

Made in Alberta – Showcase Eligibility: Made in Alberta Showcase companies must have their last substantial transformation occur in Alberta. Example: Coffee beans grown outside of Alberta but roasted in Alberta qualify as a local product and are eligible for Showcase status.

From the very outset, when we secured our table at the Freson Bros. Food Fair, the experience set a high bar. The team’s unwavering attention to detail and infectious enthusiasm immediately stood out, making us feel valued and excited. Upon arriving, we were greeted with genuine warmth and hospitality that permeated the entire venue. The event itself was a masterclass in organization. Every aspect, from vendor setups to interactive sessions, was thoughtfully curated and executed without a hitch. It was clear that Freson Bros. prioritizes excellence in fostering connections within the food industry.

Post-event, navigating the application process was straightforward and efficient. We were thrilled when Freson Bros. enthusiastically accepted our brand, Localite, into their portfolio. Since then, they’ve placed regular, substantial orders, effectively moving impressive volumes of our artisanal products to eager markets. This success has led us to partner directly with Pratt’s Food Services, one of their distribution partners, streamlining logistics and ensuring timely deliveries. The integration has been remarkably seamless, with minimal disruptions and maximum efficiency, allowing us to focus on innovation rather than operations.

Looking ahead, we’re genuinely excited about expanding our collaboration. Whether through joint marketing initiatives, new product launches, or exclusive events, we see tremendous potential for growth. Building this meaningful relationship with the Freson Bros. team has not only boosted our business but also aligned us with partners who share our passion for quality and community. We’re committed to nurturing this partnership for years to come, confident it will yield even greater successes. – Benjamin Toews, President

Twisted Fork Preserves, a small-batch preserve company, has been honoured to be part of Freson Bros., a locally owned, Alberta-based grocery store, since 2023. From the very beginning, we have felt fully supported. It started with a smooth and welcoming onboarding process and continuing with consistent, hands-on support from every Freson Bros. location.

Working with the management team, especially Jay and Laura, has been an absolute pleasure. Their knowledge, experience, and genuine willingness to help set Freson Bros. apart. They are always approachable and available, and their guidance provides invaluable clarity and confidence. Having a team you can reach out to for direction, insight, and reassurance, knowing they truly want you to succeed, is priceless for a small local business.

Freson Bros. doesn’t just say they’re about family, they live it. They create an environment where partners feel valued, respected, and included. As a small producer, being treated as part of the Freson Bros. family has meant everything to us.

We are incredibly grateful for this partnership and look forward to continuing to grow, collaborate, and build our future together with Freson Bros.

Fricey’s Ice Cream Pops are proudly made in Beaverlodge, Alberta by fourth-generation farmers who believe great food starts at the source. What began on a family farm has grown into a local favourite, known for real ingredients, simple recipes, and ice cream pops that deliver big flavour without cutting corners.

Fricey’s partnership with Freson Bros. is a natural fit—both brands are deeply rooted in Alberta communities and committed to supporting local producers. The Freson Bros. Food Fair played a key role in bringing this partnership to life, giving Fricey’s the opportunity to meet store managers face-to-face, connect with the AFPA team, and build relationships with industry leaders who champion local food. From farm to freezer, Fricey’s brings a truly Alberta-made frozen treat to Freson Bros. shoppers, celebrating local pride in every pop.

Thank you for your interest in retailing with Freson Bros. and exhibiting at the 2026 Freson Bros. Alberta Food Fair. Select prospective vendors will get the opportunity to exhibit at our semi-annual Freson Bros. Alberta Food Fair on April 15, 2026. The Alberta Food Fair is an opportunity to showcase your products and brand to Freson Bros. stakeholders including purchasers, operations Team Members and store management.

1. Successful applicants will be notified by Friday, February 27th, 2026. If successful, registration for the 2026 Freson Bros. Alberta Food Fair will be required to be completed no later than Sunday, March 8th. If spaces remain, additional vendors may be contacted on or before March 9th for event registration. 

2. A full information package will be sent to the chosen applicants.

3. Link will be provided to complete the Alberta Health Services Food Handling Permit online.

4. An invoice will be sent from Freson Market Ltd. Your booth will not be confirmed until payment is received.

If you have questions, please email Laura Duff , Freson Bros. Centre Store Director